Supply, Demand and Market Equilibrium
Subject: Economics
Topic: 2
Cambridge Code: 0455 / 2281
Demand
Demand - Quantity consumers willing to buy at various prices
Law of Demand
Negative relationship: Price ↑ → Quantity demanded ↓
Reasons:
- Income effect: Higher price reduces purchasing power
- Substitution effect: Switch to cheaper alternatives
- Consumer surplus lost: Less benefit gained
Demand Curve
Downward sloping from left to right
Price
|
10|
| D
| |\
7.5| | \
| | \
5| | \
| | \
2.5| | \
| | \
+---+------+---+--- Quantity
0 10 20 30
Shifters of Demand
Demand increases (curve shifts right):
- Income ↑ (normal goods)
- Price of substitutes ↑
- Price of complements ↓
- Tastes change favorably
- Population ↑
- Future price expected ↑
Demand decreases (curve shifts left):
- Income ↓
- Tastes change unfavorably
- Price of substitutes ↓
- Price of complements ↑
- Expectations of lower prices
Types of Goods
Normal goods: Income ↑ → Demand ↑
- Luxury goods even more responsive
Inferior goods: Income ↑ → Demand ↓
- Example: Budget foods
Substitutes: Can replace each other
- Example: Butter and margarine
- Price of one ↑ → Demand for other ↑
Complements: Used together
- Example: Cars and petrol
- Price of one ↑ → Demand for both ↓
Supply
Supply - Quantity producers willing to sell at various prices
Law of Supply
Positive relationship: Price ↑ → Quantity supplied ↑
Reasons:
- Higher price makes production profitable
- Existing firms expand
- New firms enter market
- Opportunity cost acceptable
Supply Curve
Upward sloping from left to right
Price
|
10| S
| /
7.5| /
| /
5| /
| /
2.5|/
|
+---+------+---+--- Quantity
0 10 20 30
Shifters of Supply
Supply increases (curve shifts right):
- Input costs ↓
- Technology improves
- Taxes ↓
- Subsidies ↑
- Better weather (agriculture)
- Expectations of lower prices
Supply decreases (curve shifts left):
- Input costs ↑
- Technology worsens
- Taxes ↑
- Subsidies ↓
- Bad weather (agriculture)
- Expectations of higher prices
Market Equilibrium
Equilibrium - Point where demand equals supply
Finding Equilibrium
At equilibrium:
- Quantity demanded = Quantity supplied
- Price stabilizes
- No shortage or surplus
Price
|
10|
| D S
| / /
7.5|/ /
|X / (Equilibrium point)
5| /
| /| \
2.5|/_|_\
|
+---+------+---+--- Quantity
Shortage and Surplus
Shortage (Excess Demand):
- Quantity demanded > Quantity supplied
- Price below equilibrium
- Consumers compete, price rises
- Market moves to equilibrium
Surplus (Excess Supply):
- Quantity supplied > Quantity demanded
- Price above equilibrium
- Producers compete, price falls
- Market moves to equilibrium
Price Elasticity of Demand (PED)
PED - Responsiveness of quantity demanded to price changes
Formula
Interpreting PED
Elastic (|PED| > 1):
- Demand very responsive to price
- Large quantity change for small price change
- Examples: Luxuries, substitutes available
Inelastic (|PED| < 1):
- Demand not very responsive
- Small quantity change for large price change
- Examples: Necessities, few substitutes
Unit elastic (|PED| = 1):
- Proportional change
Determinants of PED
Demand more elastic when:
- Close substitutes available
- Luxury good
- High proportion of income
- Long time period to adjust
Demand more inelastic when:
- No substitutes
- Necessity
- Small proportion of income
- Short time period
Impact on Revenue
Elastic demand (PED > 1):
- Price ↑ → Revenue ↓ (better to lower price)
- Price ↓ → Revenue ↑
Inelastic demand (PED < 1):
- Price ↑ → Revenue ↑ (better to raise price)
- Price ↓ → Revenue ↓
Price Elasticity of Supply (PES)
PES - Responsiveness of quantity supplied to price changes
Formula
Determinants of PES
Supply more elastic when:
- Easy to increase/decrease production
- Significant spare capacity
- Long time period
- Mobile factors of production
Supply more inelastic when:
- Difficult to adjust production
- No spare capacity
- Short time period (fixed factors)
- Immobile resources
Key Points
- Demand: Inverse relationship with price
- Supply: Positive relationship with price
- Equilibrium: Where demand = supply
- Shortage: Excess demand, pressure for price rise
- Surplus: Excess supply, pressure for price fall
- PED measures demand responsiveness
- Elastic demand > 1, Inelastic < 1
- Revenue depends on elasticity and price change
Practice Questions
- Draw demand and supply curves
- Show equilibrium point
- Analyze shifts in demand/supply
- Calculate PED
- Predict price changes
- Analyze shortage/surplus
- Predict revenue changes
Revision Tips
- Know D and S law clearly
- Practice curve shifting
- Understand movements vs shifts
- Calculate elasticity practice
- Know elasticity determinants
- Predict price and quantity changes
- Practice real-world scenarios